Eco Party

Eco

An eco-party night with healthy alcohol and lots of tall model blondes.        

Left work Thursday evening and walked the two blocks, past the red carpet and in to the pureDKNY party. Pure DKNY is an environmentally conscious fragrance made by the company. SHFT is the new media platform that is uniquely environmental, founded by Adrian Grenier (better known as Vincent Chase from Entourage) and film producer Peter Glatzer. The party was to announce the opening of an eco-friendly pop-up gallery. Inside was full of art work from around the world and some sustainable design products.

SHFT and DKNY have partnered together as eco-conscious and the party was full of examples.

The yummy drinks served were mixed with VEEV, the world’s first Acai Spirit (according to their slogan anyways) $1 of each bottle purchased is donated to the preservation of the rainforest. Acai (pronounced ah-SIGH-ee) is Brazil’s national fruit that is thought to be the healthiest in the world. 

All I know is, I had some on the rocks, straight up and it was divine.